Hello, I’m Simran —

I create magical user experiences.

I'm an end-to-end product designer with 4+ years of experience (B2B, B2C).

I believe in being tenacious to understand problems and having a reasoning behind every design decision, no matter how small.

UX DESIGN, UX RESEARCH

Inventory Management for AT&T Technicians

Navigating varying opinions, changing scope, and technical constraints to deliver a seamless experience with multi-million dollar savings.

CX DESIGN, DESIGN STRATEGY

Self-Activating a New Phone with AT&T

Digging into the details of every customer touchpoint in order to converge, prototype key hypotheses, and simplify an ecosystem.

UX DESIGN, UX RESEARCH

Smart Recommendations for Xandr Ad Buyers

Collaborating with data science and working around info architecture constraints to ship intuitive, personalized guidance for users.

UX DESIGN, UI DESIGN

Plant Care for Novice Gardeners

Building a visual design system and robust user flows around an identified service opportunity, giving shape to a mobile product from scratch.

DESIGN STRATEGY, GAME DESIGN

Discovering “People Skills” Through Play

Navigating cultural resistance, broad policies, and the needs of 5+ stakeholder groups to help students discover a missing piece of education.

Using AI to Better Care for Ventilated Patients

Immersing in the complex interactions and tools of medical professionals in order to identify optimal opportunities for integrating AI.